COMPETITIVE ADVANTAGES IN THE AEROSPACE INDUSTRY: CURRENT INFORMATION TECHNOLOGIES

Abstract

This article focuses on analysing how the strategic application of modern information technology (IT) serves as a driving force for achieving and maintaining a competitive edge within the airline industry. In response to the growing digital landscape, airlines are leveraging advanced IT solutions to streamline operations, drive innovation, and enhance overall performance. By conducting an in-depth review of existing literature, examining case studies, and engaging with industry experts, the study seeks to uncover critical IT trends and their influence on competitive positioning in aviation. Additionally, it aims to address the challenges and opportunities of IT integration, offering practical guidance for industry professionals to manage the complexities of digital transformation effectively. IT is viewed as a pivotal factor in advancing productivity, with its extensive application playing a crucial role in optimizing production resources and strategic assets. This fosters the ongoing modernization of traditional industries, while also boosting societal productivity and operational efficiency.