MARKETING COMMUNICATION OF SELECTED COMPANY
Abstract
The aim of this thesis is to analyze and evaluate marketing communication in the selected company and then propose measures for its improvement. Object of evaluation marketing communication is a tobacco company Imperial Tobacco Slovakia. A specific feature of this theme is that tobacco company marketing communication is limited by international standards and legislation. The work has been used analysis of relevant literature and analysis of internal company documents.
Keywords
marketing communication; eye camera; marketing of tobacco products; tobacco company
Full Text:
PDFRefbacks
- There are currently no refbacks.
Copyright (c) 2014 Acta Avionica