MARKETING COMMUNICATION OF SELECTED COMPANY

Veronika Sabolová, Ján Poprenda

Abstract


The aim of this thesis is to analyze and evaluate marketing communication in the selected company and then propose measures for its improvement. Object of evaluation marketing communication is a tobacco company Imperial Tobacco Slovakia. A specific feature of this theme is that tobacco company marketing communication is limited by international standards and legislation. The work has been used analysis of relevant literature and analysis of internal company documents.

Keywords


marketing communication; eye camera; marketing of tobacco products; tobacco company

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