AIRLINE MARKETING MANAGEMENT WITH ECONOMIC RECOVERY ON MIND

Abstract

In modern times the current marketing management is used in different ways in all types of organizations. Some use standard formalized marketing practices, sot that its marketing activity carried out through violations of the rules of marketing. Marketing has many faces and as the companies themselves, how they choose to get the attention of customers. It is important to realize the nature of loss that it is not just a single sale, but the one of lifetime purchases and references. Through marketing, the management is trying to manage its activities so as to know customers, their objectives so as to achieve and maintain successful market position. The paper is to evaluate the use and implementation of contemporary knowledge management and airport management.