BENEFITS OF LOYALTY PROGRAMS OF SELECTED AIRLINE OPERATORS IN ALLIANCES

Ivana Dvorská, Vladimír Begera

Abstract


Scholarly article on aviation introduces the reader to a fundamental characteristic of global airline alliances and scope of selected airlines in them. Among other things, focuses on frequent flyer programs (FFP) selected carriers, compare them and makes suggestions of possible directions FFP.

Keywords


Loyalty program; Air carrier; Global airline alliance; Interpretation of results

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  • ISSN 1339-9853 (online), ISSN 1335-9479 (print)