MARKETING OF AIRPORTS
Abstract
This article deals with the marketing of airports and areas related thereto. This publication provides an overview of marketing such as its origin and development, product describes the airport, competition, customer segments, market segmentation, and not least the benefits of using proper marketing for its development but also their surroundings.
Keywords
marketing; airport; airline; product
Full Text:
PDFRefbacks
- There are currently no refbacks.
Copyright (c) 2013 Acta Avionica