ANALYSIS OF THE COMMUNICATION MIX IN THE SELECTED COMPANY
Abstract
The text includes a eloquent analysis of topic with titled Analysis of the communication mix in the selected company. The subject of the text is a brief introduction to the marketing communication, as well as to the actual communication mix, as well as with the various instruments, at the same time it is also a focus on the communication mix in company White night club and to assess its current status and the potential for a possibility of improving or optimization.
Keywords
Marketing mix and communication mix; communication; communication tools; advertising; sales promotion; public relations; the company White night club
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