IMPORTANCE OF CARRIER ACQUISITION PROJECTS IN AIR TRANSPORTATION

Abstract

In our article we analyze the number of passengers at selected airports in years before the economic crisis and within the crisis. Our analysis will focus on both Bratislava and Kosice airports and will compare them with competing airport in Vienna. We will build on the regular annual reports published by mentioned airports. The number of passengers in the selected period will be useful to note the seasonality of the air transport industry and risks resulting from not the best implementation of customer acquisition and expansion into new markets projects.