COMPARISON OF CUSTOMER RELATIONSHIP MANAGEMENT IN SELECTED AIRLINE COMPANIES

Jana Jendrejčáková, Slavomír Kiš

Abstract


The thesis is focused on description and analysis of customer relationship management - CRM in airlines Lufthansa and American Airlines, their subsequent comparison and illustration of how CRM strategies can be used in the aerospace industry.CRM systems help and simplify companies in communication with the customer and currently use the following strategy becomes for the successful organization automatic.

Keywords


customer; management; communication; loyalty program

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