POSSIBILITIES OF ELECTRONIC MARKETING IN THE SELECTED COMPANY

Abstract

The article thesis deals with the electronic marketing at CKM 2000 Travel. The aim is to analyze the use of existing forms of internet marketing at CKM 2000 Travel. This thesis describes the history of electronic marketing and current trends of electronics marketing, in the world and in Slovakia. Theory defines the forms of electronic marketing, further describes the internet marketing, mobile marketing and viral marketing. The survey analyzes the current forms of internet marketing used in company CKM 2000 Travel. Describes the features of the website, banner ads, e-mail marketing, Google advertising and website optimization.