FREQUENT FLYER PROGRAMMES OF AVIATION COMPANIES

Abstract

The thesis „Frequent flyer programmes of aviation companies“ deals with the importance of building deeper, long term relationship with customerswho are rewarded through loyalty programs for their faithfulness and loyalty. Based on the knowledge of handling relationship marketing aimed at establishing and maintaining relationship with customers, then customer relationship management ( CRM ) as an important tool that allows you to know them better or communicate with them. The thesis was to describe the benefits of building relatioship through loyalty programs of airlines. Our research shows that passengers on the basis of age, and membership in frequent flyer programs perceive these programs as the strategy of building long term relationship with customer and also expresses satisfaction with the functioning of these loyalty programs.