POSSIBLE PROMOTION TOOLS AND THEIR USE IN SELECTED COMPANY

Abstract

This article explores issue promotion tools on market. The main objective is to refer possible promotion tools and to apply them for specific company. We focused to its objective, budget, media, message and effectiveness of this kind promotion. Sales support, the second form of communication mix, is oriented to „Christmas game“ to win 66 cars. Last but not least kind of marketing we described is Orange e – shop, its advantages for customers.