FORMULATING A STRATEGY OF LOW COST AIRLINE

Abstract

This article deals with formulating the strategy of low cost airlines. It is an integral function related to organizational success and competitive advantage. Many tools are available to managers helping to formulate and implement business strategies. There are several ways a strategy can be designed for a company. However, some methods are better than the others. There exist some theories that describe formulation of the strategy and the process of strategic control and ways how to analyze airline´s strategy creation. The analysis was focused on external and internal environment of a low cost airline. Results were summarized and then a typical strategy typology for low cost airline was identified.