THE RATIONALE BEHIND RYANAIR SUCCESS
Abstract
The goal of the following article is an analysis of fundamental reasons of success of low-cost Irish airline – Ryanair. It explains steps and changes which were undertaken by the company in its air transport process and other parts of its operations which as a consequence led to resounding economic results and winning overall dominant position in the current European air traffic market.
Keywords
Ryanair; airline; air industry; low-cost
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