ADVERTISING AS A MEANS OF DEVELOPMENT COMPANY

Abstract

The aim of this thesis is to analyze how advertising works on development in the selected company. To achieve this objective it is necessary to define several sub-goals, such as the definition of the basic concepts of marketing, advertising, consumer behavior, also discusses the theoretical themes of creative, advertising and media strategy. The thesis also analyzes the selected company, its advertising and marketing backgroung, which are discussed in detail in particular the effectiveness of advertising campaigns 7 days Peugeot. The results of effectiveness is also based on a questionnaire survey, which forms the basis for evaluating the success of advertising.