QUALITY IN ADVERTISING

Abstract

Article deals with the quality of service in the selected advertising agency. Detailed research has been focused on the advertising company Hi-Reklama Ltd., which is located in Košice. On the basis of survey employee satisfaction with working conditions in the company and customer satisfaction with the advertising services was identified. Based on the observation and evaluation of research various steps to strengthen the position of an advertising agency in the market have been proposed, creating better working conditions and improving the quality of service.