PRINCIPLE OF PLANNING THE PRODUCT LOAD FACTOR OF AIRLINES

Abstract

The article is dealing with the principles of planning the load factor at airlines, which is a crucial issue in view of the economic crisis threatening the existence of many airlines. It provides an overview of categories of airlines based on their focus and activities. Described are also the various products and strategies adopted by them. The aim is to present the issue of planning and point out how airlines can approach product load factor planning so as to maximize profits.