TOOLS OF INTERNAL AND EXTERNAL COMMUNICATION AS A PART OF PUBLIC RELATIONS

Abstract

Article presents selected tool of marketing communication mix, public relations and disseminate its functions and responsibilities to company In its introduction defines public relations, divides its field of competence and describes divided groups of public, which the company through the use of each instrument influences. Article in the next section presents the various tools used in a large manufacturing business, which is part of an international corporation and accurately describes the principles and tasks of these tools.